“Production value” tends to mean slightly different things to different people, but essentially it encompasses the ability of a film-maker to make their product look, sound and feel professional. Of course, then we get into the definition of “professional”, and things rapidly get murky. Micro-budget productions in the past tended to celebrate their lack of production values and embrace their cobbled together nature, but in many cases this was out of necessity – as throughout the 80s and much of the 1990s it was near impossible to capture the look of a Hollywood production on a consumer grade video camera. In
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